Sales Training Video
Sales training videos are important tools for sharpening the skills and knowledge used by some of a company’s most important employees. As the people responsible for generating revenue, sales staff should have the highest level training possible. With the help of sales videos, they can learn about a range of best practices, product features, and tips from top professionals. The challenge is to keep videos fresh, engaging, consistent, and informative through constant updates and eye-catching presentations.
What Are Sales Training Videos?
Sales training videos are digital multimedia tools designed to educate sales teams about essential skills, techniques, and strategies. Sales videos are usually part of a range of training activities meant to increase productivity for sales teams. For example, sales training videos can be used as add-ons to (or separately from) initiatives like:
- In-person training for sales skills (in addition to seminars and workshops)
- Text and LMS-based learning and development courses
- Informal “tips and tricks” provided by experienced people on the sales team (video can be used to compile them)
What Kinds of Sales Training Videos Are There?
Success in sales requires talent, such as technical expertise, persuasion, personality, personal connections, and deal-making (“closing”) abilities. For this reason, companies might create an extensive range of material in formats that accommodate different learning styles and in ways that promote engagement and the acquisition of usable knowledge. Here are some of the popular categories of sales training videos:
Format
This covers both the length and style of instruction. Sales videos can consist of short “micro-lessons” covering specific topics, hour-long in-depth videos, or Zoom meetings where important sales topics are discussed. Similarly, the content might be presented as a straightforward lesson, role-playing (salesperson and client), Q&A, scenarios, or case studies.
Subject
With so many activities that are related to sales, the subject of training videos can cover areas such as:
- Product – basic usage, special features, competitive strengths, troubleshooting, installation, and concept
- Process – lead generation and qualification, prospecting, research, contracts, and the use of all of the tools related to these activities
- Practices – nurturing leads, pitching, running a demo, and closing deals
- Strategy – sales-led growth, product-led growth, account-based marketing, outbound and inbound sales models
- Level – different levels of experience require separate kinds of information; for example, a new hire will receive training that is very different from an executive
Benefits of Effective Sales Training Videos
The advantages of sales training videos can be understood when comparing them to other methods like in-person instruction, texts like books, slides, corporate training manuals, and LMS. Overall, the biggest benefit of sales training videos is that they are more interesting to look at and easier to understand than other methods. 83% of people prefer to receive instruction by watching videos than other learning methods. However, another important benefit to remember is the ease with which a video can be made, and that is a matter of features.
Key Features of Sales Training Video Tools
There are many tools for making sales training videos, such as screencasts, live-action productions, and AI-based creations. All of them have functions for combining video, audio, and text into a seamless visual. They also tend to include options for formatting and design (in the case of live-action, this is part of building a set).
But many companies want features that go beyond. An important aspect of video making is the ability to repurpose and modify videos to make the most of the original investment. Sales training videos often need adaptation for:
Revisions and Editing
Most live-action videos contain errors that must be addressed during re-shoots or post-production. In addition, sales content is dynamic. New products, processes, and practices will require additional filming and editing of existing content.
Global Distribution
Multinational companies want videos that can be easily changed according to language and company practices at the local site. For instance, if a product sold in Europe has more features than the one sold in the US, it should be easy to adapt the video accordingly. In addition, this requires visual content that matches different audio files.
Cultural Preferences
Even within the same company, there can be varying cultures. For example, a sales team on the West Coast of the US might want to have one of their top salespeople explaining sales tips, while the East Coast team will want their rep to appear. The choice of video creation method comes down to quality vs. price. For example, screencast software can be free, but its appearance is often unimpressive. At the other end of the spectrum is a live-action production, which might cost thousands of dollars but often has a high-end look. At the same time, it is challenging to adapt live-action videos for multiple purposes, such as new content and multiple languages. These challenges lead many organizations to consider more modern approaches to creating sales training videos, such as AI generated productions.
Explainer Videos
AI Companions
Glossary
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