AI Spokesperson
It’s a new era of business communication, and AI video spokespersons manifest this reality in powerful ways. AI spokespersons are being used by businesses of all sizes and industries to transform how they deliver their messages to customers in a more effective, engaging, and consistent manner. Because an AI spokesperson can be completely customized, they can perform interactive tasks at scale or simply deliver on-brand information – at dramatic cost savings compared to real people. When supported by a knowledge base that is optimized for dynamic behavior, including the necessary data desired by the customer, a high-performance AI spokesperson comes quite close to simulating lifelike behavior.
What Is an AI Spokesperson?
An AI spokesperson is a type of digital human with the specific task of representing an entity. Let’s take a closer look at the definition by examining its parts:
Artificial Intelligence
AI provides an essential advantage to an AI spokesperson compared to traditional representatives (see below). Artificial intelligence enables many of the critical features that make the entire concept possible, such as movement, responses to queries, and real-time interactivity.
Digital Human
Digital humans are designed to resemble people closely. This might be in the form of a digital avatar that looks like a general representation of a person. Or it could be a speaking portrait that is based on an actual person who is transformed through AI into a programmable, dynamic video avatar. In both cases, the digital human usually comes with a voice that is generated from a real person’s (and which is often preferred when using a speaking portrait) or with a synthesized voice that exists only in digital form. As a final touch, digital humans display facial expressions and body movements designed to mimic those of people.
Representation
What differentiates an AI spokesperson from other uses of digital humans is that it is specifically purposed to represent a brand, business, or individual in a virtual environment. Users often put a lot of thought into the look and mannerisms of their AI spokesperson because it will form an important part of the entity’s image. In terms of what it does, an AI spokesperson delivers speeches, performs product demos, and engages in customer interactions.
Why Are AI Spokespeople Needed?
Before companies began applying AI to this marketing area, the options for using a spokesperson were limited. The primary option was an actual human who made presentations and answered questions. But the disadvantages of using real people in this role were significant, including the notable lack of:
- Scalability
- Presentation skills
- Immediate access to accurate information
- The ability to perform continuously and in a wide variety of settings
Another option was a video-based presenter. This is essentially a recording of a person repeating a script according to the relevant application (product presentation, event information, etc.). Here again, there are many disadvantages:
- Complete lack of interactivity
- Linear presentation of content, i.e., the presenter simply reads a script from beginning to end and cannot adjust to different applications or viewer needs
- Fixed nature of content, i.e., whenever content needs revision, a totally new video must be created
An AI spokesperson is meant to solve all of these issues. Perhaps the greatest challenge to replacing the “human factor” of a real-life spokesperson is how well the digital human simulates their actions and appearance. However, as technology improves, it is becoming increasingly difficult to tell them apart.
How AI Spokespersons Work
Creating, programming, and using an AI spokesperson involves highly complex techniques. We’ve broken down below the basic components of this technology:
Creation
An AI spokesperson generator constructs its appearance, voice, and movements. This includes technologies like motion capture, voice synthesis, and computer-based animation.
Programming
A knowledge base containing the product- and service-related material for the avatar to answer queries is uploaded to the application. Artificial intelligence links movements and facial expressions to the verbal output of the digital person that is generated through the knowledge base. When interactivity is desired, generative AI permits the AI spokesperson to compose and deliver a response to a real-time query. Some technologies use a natural user interface that greatly simplifies communication.
Usage
An AI spokesperson video creator combines all of the programming elements into a seamless experience that can be viewed on-demand or interactively. For presentation, an AI spokesperson is rendered through an API, integration, or self-service studio.
Key Applications of AI Spokespersons
An AI spokesperson goes beyond the limitations of human representatives because it is capable of consistent behavior. It does not get tired or sick, misunderstand a question, or make mistakes. In addition, when it has an abundant knowledge base, it can provide essentially all the answers to whatever questions may be asked by an audience. Among the growing number of applications for AI Spokespersons are:
Brand Ambassadors
Many companies want to appeal to a very specific demographic. Instead of resource-intensive searches for the perfect human representative, companies can instead select the precise image from essentially the entire range of human appearances. From formal presentations to social media videos, AI spokespersons can act as the ideal face of an organization.
Marketing
Advertising videos, automated presentations, and virtual assistants are just some marketing applications for an AI spokesperson. For international companies, AI spokespersons can be easily customized for appearance and language in just seconds.
Product Demos and Sales Pitches
Companies can rely on an AI spokesperson who is easily programmable for flawless demonstrations and pitches. When employees need to make an update or change to the material, revisions are as simple as editing the knowledge base.
Customer Support and Service
With advances in generative artificial intelligence, AI spokespersons are now capable of conducting interactive engagements with people in real-time. Combined with a robust knowledge base, AI-powered representatives are personable and fully informed. This means increases in efficiency and savings for companies that are partially replacing humans with AI spokespersons.
Virtual Events and Webinars
Online events are essential but can take a lot of time and resources, particularly for large companies. Putting an AI spokesperson to work, especially for introductory events or as part of a team, allows an organization to scale-up the frequency and reach of such online efforts.
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