AI Influencer
AI influencers are an increasingly popular tool in the social media landscape. The technology behind AI-generated influencers has improved beyond its original application, namely, a computerized voice acting as a narrator for social media videos. AI influencer generator platforms enable even unskilled users to create complete episodes through an intuitive interface that saves time and money while delivering professional-level production quality.
What Is an AI Influencer?
The early concept of an influencer involved somebody who was relatively unknown to the public and built a reputation for engaging, entertaining, and informative product reviews. Over time, this idea evolved to include celebrities becoming influencers and companies hiring influencers to represent the company’s brand.
With improvements in artificial intelligence, the ability to create an AI influencer is now a practical choice for sales organizations. As the name suggests, AI influencers are representations of people, or dynamic reproductions of actual personalities, programmed to present influencer content.
AI influencers are becoming a significant option for companies that want a simple, scalable, and relatively inexpensive method for accessing online audiences. The global virtual influencer market is projected to grow from USD 6.1 billion in 2024 to approximately USD 46 billion in 2030. This represents an impressive annual growth rate of more than 40%.
How Are AI Influencers Created?
The technology behind AI influencer generator platforms is highly complex, as are many artificial intelligence capabilities. But, for the user, the process behind creation is straightforward and pretty fast.
The only factor to note is that of using the image of an actual person, compared to an Agent, which is an avatar that represents an AI-generated concept of a person. In the case of an actual person or Personalized Avatar, you’ll need to upload an image (plus a voice sample) or a video of that individual to the platform. This will serve as a model for the AI to generate the look and voice of the influencer. For an Agent, the platform’s interface will allow you to choose from a range of characters and voice types.
After that, the basic process of creating a product review episode using AI is as follows:
- What product will the influencer review, and what will they say about it? Use your marketing strategy (e.g., ideal customer profile) to build a script around the intended character of the avatar. The script should reflect the audience you want to engage. For instance, younger audiences might prefer a funny take, so include humor in the script.
- Upload the script to the platform, finalize the video, and then send it to your designated media channels. Several integrations can help during this step and support advanced creation and analysis tools.
- Once the video has been up for a while, check if its performance (i.e., engagement and conversion rates) matches your goals. If not, consider changing the script and/or the character. All this requires is revising and reloading the script while using the interface to change the parameters of the avatar.
Benefits of AI Influencers for Brands
The user-friendly, automated process for recording a product review episode with AI delivers many advantages. These include:
Cost-Effectiveness and Convenience
The method for creating an AI influencer does not require actors, sets, or production equipment. Revisions are a matter of revising your script or changing the avatar. This is compared to a live production, where changes require expensive and time-consuming reshoots or a whole new video if you want to try different actors.
Ease of Use
The technology that supports AI influencer creation requires no programming skills. This allows people on your marketing team to write scripts, select avatars, and make changes directly instead of relying on another staff member. This saves enormous amounts of time and reduces miscommunication. In addition, you can automate the production of episodes for different countries simply by choosing the language in the interface menu.
Branding
A high-quality platform supplies dozens of avatar types you can pick according to your branding objectives. It also eliminates the risk of using a person as an influencer, who can always demand a change to the terms of their contract or quit (which will require a brand reset). The image of the AI influencer that you choose can also be expanded to other marketing assets and functions, such as video campaigns, interactive Agents, and multinational collateral (by using a translation tool).
Challenges of Using AI Influencers
From a popularity standpoint, AI influencers sometimes face hurdles. The audience can reject any influencer if their image is not interesting or engaging enough, the product loses appeal, or people simply move on to the “next thing.”
But artificial intelligence adds other challenges, too. Some viewers might not feel that the AI-generated avatar is authentic compared to an actual person. However, as technology improves, seeing the difference between AI-generated and real people is becoming more challenging. The rapid growth of the virtual influencer market reflects this fact.Secondly, issues like deepfakes risk both the platform owner and the user. To this end, you should look for an ethics statement whenever considering a solution provider.
Explainer Videos
AI Companions
Glossary
Was this post useful?
Thank you for your feedback!