AI-Generated Persona
AI persona generators are essential for better understanding, engaging with, and servicing your customers. With the tools available today, you can create AI personas with highly customized features that imitate real humans–and maximize appeal to your specific audience. Artificial intelligence makes it easier than ever to gather, analyze, and apply the data that makes this all possible–and necessary in an era of rapidly changing consumer behavior.
What Is an AI-Generated Persona?
In marketing and sales, a persona represents a person seen as a “typical” individual involved somehow with your company. There are two basic kinds of personas, although there is a lot of crossover between them:
Customer
Customer (or buyer) personas are created based on an analytical process that first generates an Ideal Customer Profile (ICP). The goal here is to understand more about the groups of consumers and clients who are buying your product so that you can adjust your marketing and sales strategies accordingly.
Representative
Companies that want to develop an effective branding strategy often create or search to identify a persona that represents their brand – AKA “the face of the company”. This can result in:
- An actual person (or sometimes an animated character) acting as your representative who has a personality, look, or reputation that implies a corporate image
- A certain tone of voice, artistic style, tagline, and other marketing components
AI personas use artificial intelligence to define how this typical person thinks and acts. Plus, with the advent of AI-powered avatars, the information can be translated into the appearance, voice, and behavior of a digital human.
How Does AI-Generated Persona Creation Work?
The first step in creating a persona is to build an ICP. In many ways, this is like a list of qualities that define the companies or people who are buying, or most likely to buy, your product. A typical ICP will cover:
- Industry or Department – the industries that have the greatest need for your product and the specific departments within actual companies that are part of making the buying decision
- Pain Points – the reasons why these prospects need your product
- Revenue, Profit, and Purchase Process – a “bio” of these companies in terms of their size and growth rates, as well as how their purchase process works and how long it takes
- Geography – the physical location of prospects, which will affect cultural issues and your ability to meet with them (for example, to build relationships or perform integration activities)
- Channels – how your ideal customer will find out about your product, for example, through social media or your website
Once you’ve established the ICP, the next step is to define a persona. As mentioned, the persona can be related to customers or representatives, but the creation process is similar. It involves:
Recognizing Different Personas
You might decide to create more than one persona. This could be the case if your ICP shows that the actual users of your product are junior programmers who tend to be 25-35 years old and use social media, but the decision-makers are executives who are 55-65 years old and prefer website research.
Filling in the Blanks
With this basic data in hand, the next step is to add details. Take the “decision makers” group, for example. What is important for them in a product? What kind of messages do they prefer? What sort of appearance and language style appeals to them?
Translating to Action
The final step is to design a fully-featured version of a persona. Let’s say that you are creating a representative. Your research has shown that decision-makers believe that price is the essential purchase factor; they prefer short, simple, and value-oriented messages, and they like professional-looking reps who are university-educated. This information indicates that your representative’s “pitch” should talk about price, perhaps while wearing a suit and using some financial jargon.
Benefits of AI-Generated Personas
You’re sure to have noticed the level of detail that can go into making a persona. In the past, companies would hire research firms and consultants who would use surveys and proprietary information to get the data. This approach has many disadvantages, such as the age and completeness of the data. Similarly, for a representative, companies would need to search extensively for an actor with the right look and then record them using video. This also led to problems, such as:
- The representative failed to appeal to the audience
- The cost and time required to create a variety of media (social media videos, photo stills, and website content) featuring the representative
- The high chance of needing to add to or change marketing collateral to account for new products, mistakes, and different geographical regions
Nowadays, fortunately, artificial intelligence (often in the form of Software as a Service) can be used instead.
Data Collection
AI vendors such as Delve.AI use a “buyer insights” tool for collecting information connected to your ICP. This can include data enrichment, which supplies many (anonymized) personal details about your prospects, as well as the media channels they prefer to use and even psychological profiles. The AI process involved in data collection is faster than traditional methods and can search a variety of public and private sources (that meet CCPA and GDPR regulations) which are frequently updated.
Avatar Creation
Various platforms supply a range of representatives in the form of a personalized avatar that is based on an actual person, or an AI presenter that is a completely virtual creation. For the latter, top vendors provide dozens of personas and voice types from which to choose. AI also enables instant translation so that you can expand to other geographical markets without needing to remake material. Most importantly, you can easily change the appearance, language style, and messaging in minutes by using an AI-generated persona. This enables you to test different personas until (through, for example, analysis of engagement and conversion rates) you achieve your best results.
Getting Started
Creating an AI-generated persona as a virtual representative takes only a few minutes and no special skills. Find out how this process can work wonders for you by contacting us today.
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