Our Year in AI: How D-ID’s Marketing Team Made the Most of Our Tech

2024 has been a year of creativity and innovation for D-ID’s marketing team, and as we wrap it up, we’re reflecting on the tools that made it all possible. We didn’t just talk about the power of our Marketing Suite—we put it to work. From personalized video campaigns and multilingual translations to lifelike avatars and dynamic AI agents, our own tools became the driving force behind the materials we created. Here’s a look at how we used our technology to connect, engage, and inspire throughout the year.

The Challenges of Modern Marketing: Limited Resources, Big Expectations

Marketing teams, especially in smaller companies, often face the uphill battle of creating impactful assets with limited resources, tight budgets, and lean teams. It’s a constant juggling act—balancing the need to churn out fresh, engaging content while ensuring that every piece aligns with brand goals and resonates with the audience. Adding to this pressure is the challenge of staying genuinely creative in a crowded space where standing out is harder than ever. For companies like ours, there’s also the critical responsibility of “walking the walk”—not just promoting what our products can do, but actively using them in meaningful ways to demonstrate their value. It’s one thing to highlight features; it’s another to prove their worth through real-world application. This year, we embraced these challenges head-on, letting our own Marketing Suite be both the solution and the source of inspiration for everything we created.

Inside D-ID’s Marketing Suite: The Tools Driving Creativity

The D-ID Marketing Suite is a collection of AI-powered tools that simplify and elevate how marketing teams create and communicate. At its core are five key products:

• Video Translate: A seamless tool for translating videos into multiple languages, breaking down barriers and reaching global audiences effortlessly.
• Creative Reality Studio: A platform for creating engaging videos using AI-driven avatars, perfect for personalizing content at scale.
• Personal Avatars: High-quality, personalized avatars which include Premium+ and Express options, designed to add a professional and customized digital twin to any video.
• Interactive Agents: Dynamic AI presenters that bring a human-like touch to automated chatbot interactions.
• Video Campaigns: An all-in-one solution for building and managing personalized video campaigns tailored to your audience.
• Integrations: Work directly within popular tools like Canva and PowerPoint to streamline your creative process.

These tools enable marketing teams to produce high-impact assets quickly and effectively, overcoming common resource and time constraints. But rather than just telling you what these tools can do, we believe it’s far more powerful to show you how we’ve used them ourselves.

Putting Our Tools to the Test: Real Projects, Real Results

Launching Video Translate: Our CEO’s Multilingual Introduction

To announce the launch of our Video Translate product in August 2024, we created a video featuring D-ID’s CEO, Gil Perry. Gil introduces the product while seamlessly speaking in 5 languages – all created with AI. The magic lies in the perfect synchronization: his voice remains authentic, and the lip movements match each translated language flawlessly, creating an incredibly natural result.

This video was more than just an announcement—it was a demonstration of Video Translate in action. By using our product to craft this campaign, we highlighted its ability to break language barriers, allowing content creators and businesses to connect with global audiences personally and positively.

Bringing Avatars to Life: Promoting the Creator Competition

In November, we hosted the AI Dreams Creator Competition, inviting participants to showcase their creativity for a chance to win $10,000. To remind our audience about this exciting opportunity, we turned to D-ID’s Studio to help craft a compelling and dynamic video. The highlight of this project was transforming the closing scene of a previous video—where a man at war exclaims, “Be Creative, Be Bold, Be D-ID’s next winner!”—into a fresh and engaging opener. This time, he expressed surprise that viewers still hadn’t submitted their entries.

This seamless modification required the advanced capabilities of Express Avatars, a feature within the Studio that enables edits to existing video content with realistic precision. By leveraging this technology, we created a memorable reminder that not only grabbed attention but also demonstrated the Studio’s ability to adapt and personalize content effortlessly.

Love in the Age of AI: Creating Interactive Holiday Campaigns

For Valentine’s Day, we launched a playful and creative campaign that brought AI to the world of daytime soap operas. Our Content Marketing Manager used our Studio and a Pro Canva account to produce an organic social media video called “Whispers of the Heart,” centered around Emily and Alex, the stars of our fictional soap. But we didn’t stop there—we made Emily interactive by turning her into a D-ID Agent. By uploading a knowledge base filled with questions and answers tied to our storyline, we gave her the ability to engage with audiences and answer their hard-hitting questions.

This multichannel campaign was a fun way to push a holiday-themed marketing initiative while showcasing the versatility of D-ID Agents – an AI technology that was just introduced at the time. Beyond Valentine’s Day, we’ve also used Agents to represent other important holidays and causes, such as Autism Awareness Day and Earth Day, tailoring their knowledge bases to fit the themes and spark meaningful interactions.

You can read the case study we wrote on our Valentine’s Day success here and interact with Agent Emily here.

A Special Message from Santa: Personalization at Its Best with Video Campaigns

This Christmas, we took personalized marketing to the next level with a festive campaign starring none other than Santa Claus himself. Using our Video Campaigns product, we created an AI-driven Santa avatar and crafted a heartfelt script for him to deliver holiday cheer. Customers received an email greeting from us, wishing them a Merry Christmas and inviting them to watch their very own personalized video.

The email linked to a HubSpot-powered landing page where Santa greeted viewers by name and even mentioned their country, thanks to personalization tokens pulled directly from our database. This level of specificity made the campaign feel intentional, warm, and tailored—far from the generic holiday messages that often flood inboxes.

We’ve seen success with similar campaigns, including one from last Christmas 2023, which we detailed in a case study. We invite you to explore the case study here.

Showcasing the Marketing Suite: Powered by Premium+ Technology

In a brand-new video, our CEO, Gil Perry, takes center stage to showcase the many use cases for D-ID’s Marketing Suite. This professionally produced piece goes beyond traditional introductions—it demonstrates the suite’s potential in action. Gil interacts with avatars, including his own digital twin, to highlight how they can be used as interactive agents for e-commerce, improve customer engagement for financial service providers, and communicate in multiple languages with hyper-realism.

Our marketing team relied on the technology of Premium+ avatars to create Gil’s digital twin, ensuring flawless voice cloning and seamless synchronization. This project exemplifies how our tools can help bring ideas to life while maintaining the highest standards of quality and personalization.

Turning Our Newsletters into Engaging Videos: D-ID’s Canva Integration in Action

Our Canva integration has become an essential tool for creating marketing materials. Recently, we’ve been transforming our email newsletters into short, engaging video summaries that we share on social media. These videos not only give audiences a quick overview of what we’re up to but also encourage them to subscribe to stay updated. And as we all know, video content is king.

What makes this process so simple is the D-ID AI Presenters app integrated into Canva. Our content marketing manager—without any professional video editing background—creates Premium+ avatars to narrate the newsletter, seamlessly integrating them into Canva’s video editor. There’s no need to jump between platforms or repeatedly download files. Canva’s features make it easy to create the video with additional images, audio, and animations.

Even better, the process is entirely reusable. Each month, the same avatar is ready and waiting for a new script, making it easy to keep the format consistent. We also use the app to create employee spotlight videos for our social networks. This versatility streamlines video creation, ensuring that anyone, from a CEO to an intern, can be featured in professional, engaging content with minimal effort. It’s been a game-changer for streamlining content creation for our team.

Looking Ahead to More AI Creativity in the New Year

This has been a fantastic year for us at D-ID, filled with innovation, creativity, and a little bit of AI magic. We want to take a moment to thank you—our audience—for engaging with us, inspiring us, and proving that there truly is no limit to what can be created with generative AI and digital people.

This year’s projects have shown us, time and again, that any marketing team—regardless of size or resources—can create exceptional, impactful materials with the help of D-ID’s technology. From interactive avatars to personalized video translations, we’ve put our own tools to work every day, proving their power and potential in real-world applications.

As we wrap up the year, we wish you even more creativity and inspiration in the year ahead. Here’s to pushing boundaries, telling incredible stories, and continuing to reimagine what’s possible with AI in 2025!

If you would like to find out more about how you can integrate D-ID into your business’s marketing strategy, fill out this contact form and a D-ID expert will be in touch with you. You can also get started with a free trial for our studio.