Top 10 Explainer Video Software Picks for 2024 [+ How to Choose the Right One for Creators]

Tired of explaining the same thing again and again? Of course you are! Whether walking a customer through your product’s features or training a new hire, constantly going through those same motions is exhausting. And let’s face it—your time and effort could be better spent on other areas of your business (or enjoying a good book while sipping your favorite drink).

Explainer videos make it easy to break down complex ideas into something clear and relatable and help your audience understand exactly what you’re offering, so you don’t have to repeat yourself over and over. If you haven’t started using them yet, now’s the time to create videos that can do the explaining for you.

In this blog post, we’ll look at the best explainer video software for 2024 and key factors you should consider when choosing the tool to help you deliver your message with ease, efficiency, and impact.

What Are Explainer Videos?

Explainer videos are short, engaging videos designed to help people quickly understand a product, service, or concept. These videos are typically under two minutes, getting straight to the point by addressing a problem and offering a clear solution in digestible, easy-to-follow segments. 

The best explainer videos are concise, visually appealing, and focused on a specific topic or issue to resonate with your target audience:

• Cut through the noise: Explainer videos make tough concepts easy to grasp, breaking down complicated topics into bite-sized, easy-to-grasp bits.
• Keep eyes glued: With their ability to grab attention, use humor, and stand out from competitors, explainer videos hook your audience and keep them watching by getting to the good stuff fast.
• Stick in their minds: People remember visuals far better than text. A great explainer video makes your message memorable and easy to recall.
• Turn views into action: When viewers get what you’re offering, they’re more likely to hit that “buy” button or sign up.
• Showcase your brand’s vibe: A top-notch explainer video isn’t just about the message—it matches your brand’s style and personality, making everything feel more cohesive.

Explainer videos work wonders across different fields. In marketing, they grab attention by quickly explaining what a product does and why it matters. For education, they simplify challenging concepts, helping learners digest information faster. For internal communications, they make it easy for teams to understand processes or new initiatives without lengthy meetings or emails.

Key Factors to Consider When Choosing Explainer Video Software

With so many explainer video software options out there, it’s important to know what really matters when making your choice. To find the tool that fits your needs and makes your video creation process smoother, ask yourself the following questions:

• Is it easy to use? Look for an explainer video maker with an intuitive interface, drag-and-drop functionality, and easy-to-understand features. The software should guide you through the process, making video creation accessible for beginners and experienced users.
• Can you customize everything? No one wants a cookie-cutter video. The best explainer video software will let you tweak colors, fonts, characters, and animations so your video fits your brand perfectly. 
• How good is the video quality? There’s nothing worse than putting time into a video only for it to come out looking low-res. Ensure the software can export high-quality videos (720p for quick social posts or 4K for more polished presentations) and look great on any platform, from websites to social media.
• Does it offer ready-made templates? Templates can be a lifesaver, especially if you don’t have time to build a video from scratch. Look for software that offers a variety of templates catering to different industries and styles. The templates should give you a strong starting point but allow for customizations.
• Is the pricing transparent? Explainer video software comes in all price ranges, so you want to know what you’re getting for your money. Make sure the pricing is clear—are there free plans? Are certain features locked behind a paywall? Finding software that balances affordability with features will help you get the most value without breaking the bank.
• Does it scale with your needs? Your video needs might change as your business grows, so choose software that can grow with you. Whether you need basic functionality now or more advanced features later, look for tools with various subscription tiers or add-ons that let you upgrade as needed.

Top 10 Explainer Video Software for 2024

With so many explainer video software tools available, it can be overwhelming to choose the right one. But don’t worry! We’ve scoped out various options and compiled a list of the top tools to help you create explainer videos, whether you’re in the market for an animated explainer video maker, want to produce live-action explainer videos, or even use AI avatars. 

1. D-ID

D-ID’s Creative Reality Studio allows users to create lifelike digital humans using AI. You can create personalized video avatars from photos, which makes it an excellent tool for explainer videos in marketing and customer engagement.

Pros

• AI-driven lifelike avatars
• Easy to create personalized videos from photos
• Accurately translates video content into multiple languages.

Cons

• Limited access to features during the trial

Best for: AI video avatar generation

Pricing: Free 14-day trial. Plans start at $4.70/month

2. PowToon

PowToon is a top choice for creating animated explainer videos. Its drag-and-drop editor makes animation easy, and the character builder allows for extensive customization, letting users create avatars that align with their brand.

Pros

• Simple drag-and-drop interface
• Customizable animated characters
• Over 40 templates for different industries

Cons

• Limited features in the free plan

Best for: Animated explainer videos

Pricing: Lite plan: $15/month, Professional plan: $40/month, Business plan: $125/month

3. VideoScribe

Overview and Unique Features
VideoScribe is perfect for creating whiteboard explainer videos, with tools designed to simulate hand-drawn animation. It’s perfect for businesses looking to explain complex topics clearly and visually.

Pros

• No video editing expertise is required
• Customizable video sizes and aspect ratios
• Voiceover recording tools included

Cons

• Limited to whiteboard animations
• Not cloud-based
• Limited background music and template options

Best for: Whiteboard explainer videos

Pricing: Free trial, Plus plan: $15/month, Pro plan: $22.50/month – billed annually

4. Runway

Runway is a professional video editor that focuses on live-action explainer videos. It offers advanced AI tools like background removal and object erasing, making it a go-to for polished live-action content.

Pros

• AI-powered tools for video editing
• Background removal and object erasing
• Real-time collaboration features

Cons

• Not for animated videos

Best for: Live-action explainer videos

Pricing: Basic plan: Free; Tiered subscription plans starting at $12/user/month

5. Loom

Loom is an excellent tool for screencast explainer videos, particularly useful for software tutorials and instructional videos. All you need is to sit in front of your computer screen and start talking.

Pros

• Screen recording and webcam options
• Time-stamped comments and emojis for collaboration
• Easy to share with a link

Cons

• Lacks advanced video editing features

Best for: Onboarding, running through edits

Pricing: Starter plan: Free, Business plan: $12.50/month, Enterprise plan: Custom pricing

6. Synthesia

Synthesia is an AI-driven video generation platform specializing in explainer videos featuring realistic AI avatars. It’s great for creating videos without having to record a human presenter. 

Pros

• User-friendly for beginners
• Supports 120+ languages
• Offers 140+ AI avatars

Cons

• Limited to AI avatars, no live-action video

Best for: Collaboration between team members

Pricing: Free demo, Paid subscription tier starting at $18/month

7. Vyond

Vyond allows you to create professional-quality explainer videos with customizable characters and animations. It provides options to create content in different visual styles, making it versatile for various industries.

Pros

• There are tons of cool features and professional templates
• High-quality sound effects and music
• Multiple animation styles 

Cons

• Advanced features are only available in higher-tier plans
• Discounts for annual subscriptions are insignificant

Best for: Creating extremely customized videos

Pricing: 5 plans, starting at $25/month

8. InVideo

InVideo isn’t your standard explainer video software, but it does offer an extensive range of templates and tools to create explainer videos. It’s excellent for creating live-action video content, with various stock video and music tracks included.

Pros

• Thousands of templates
• Supports multiple video aspect ratios
• Extensive freemium features

Cons

• No animated character options
• Significant editing learning curve

Best for: Explainer video templates 

Pricing: Free plan available; Plus plan: $20/month; Max plan: $48/month; 20% off annual plans

9. Veed

Veed makes high-quality video editing accessible to everyone, offering templates and tools for explainer videos. It specializes in video formatting for social platforms like YouTube, Instagram, and TikTok.

Pros

• Easy to resize videos for different platforms
• Built-in subtitle editor
• Collaboration features
• No professional editing knowledge is required

Cons

• Watermark on the free plan

Best for: Budget-conscious businesses looking to create tons of videos

Pricing: Three paid tiers starting at $9/month

10. Promo

Promo specializes in video creation for marketing and social media, offering a vast library of stock footage and music, making it ideal for creating quick explainer videos.

Pros

• Royalty-free licensing
• Templates for various social media platforms
• Social media calendar

Cons

• Limited animation options
• No exports on the free plan

Best for: Social media marketing

Pricing: Multiple paid plans, starting at $29/month (following a 50% annual subscription discount)

Next Steps

Now that you have a clear overview of the best explainer video software tools for 2024, it’s time to pick the one that suits your specific needs. To start with D-ID, sign up now or contact us to learn more.