Are Personal AI Digital Twins the Future of Digital Marketing?

AI-powered digital twins put more than a pretty face on your sales and marketing campaigns. Beneath an authentic-looking and moving representation of an actual person is a fascinating range of technologies that give you an advantage in all kinds of ways. For the cherry on the sundae, even users with no real technical skills can leverage the combination of AI and digital twins through today’s top platforms. All you need is a rough idea of what will engage your customers.  

Digital twins created by and operated through artificial intelligence are designed to look and feel like real people. Whereas some interactive avatars are essentially representations of people, a digital twin has the appearance and movements of a real individual. This quality allows you to model a digital twin after anybody, such as theface of your company, a notable personality (with their permission, of course), and even historical figures. The limits are merely your imagination.

Revolutionizing Customer Connections with AI Digital Twins

As technology becomes more powerful, user experiences become more straightforward and more engaging. One of the reasons for the popularity of mobile phones is that they are incredibly easy to use; there are even apps for two-year-olds. These take advantage of our natural tendency to touch things that interest us, which is how small children interact with mobile phone games.  

Taking this a step further, a new generation of customer-facing applications remove the need for to touch devices at all. Through innovations in natural language processing, digital twins with AI capabilities allow you to converse with a personal avatar as you would with a real person. What could be easier? Mind reading, perhaps (who knows, maybe that technology is yet to come!).  

These technologies open up unprecedented opportunities for companies that want to improve aspects of their business. Customer engagement, conversion, and retention; product development and optimization; loyalty programs and client service – generative AI digital twins can collect the information needed to support these functions, all through entertaining and natural “interpersonal” communication.   

The Role of AI Digital Twins in Driving Brand Loyalty

Brand loyalty happens when a customer associates many things about your company – its product, service, reputation, and image – with a positive experience. It’s more important than customer loyalty because brand loyalty attaches value to aspects of your business beyond what it sells. 

How do you create brand loyalty? Let’s look at the factors behind this goal, according to Qualtrics, and how the use of AI digital twins connects to them.  

Consistency

A consistent experience is more than just something that “goes well.” To build a brand, customer interactions should create a feeling that relates to your company’s values and character. Digital twins enable this by relying on a script that you provide, which determines what they say and how they say it. When your script does its job, the digital twin will provide informative and engaging services exactly in the way that you intend. 

Customer Service

When problems arise, the difference between customer retention and defection is often how your agents handle the situation. Digital twins can be equipped to understand exactly the right course of action to take for common issues. When the situation gets complicated, they can perform a seamless hand-off to a human representative. In addition, digital twins communicate with customers politely and clearly, unlike human reps, who may get tired or frazzled by a rude client. 

Customer Journey

Ironing out the customer journey is a complex task. There needs to be a balance between a straightforward path to conversion/purchase and making the most out of sales opportunities when you have the customer’s attention. Digital twins can perform both roles with conversational AI that guides customers toward their preferred destination. Simultaneously, the digital twin taps into its knowledge base and mentions products and services related to what the customer is currently evaluating. Any hitches along the way can be reported and subsequently eliminated through AI analytical tools. 

Loyalty

With the ability of websites and phone apps to track repeat shoppers, loyalty programs are often expected from most consumers who want good deals in return for supporting your brand. If you are using human reps, they might not know about all of your company’s loyalty programs, or if their current contact is eligible. Not so with digital twins that can explain what’s available accurately and personably. 

Transforming Marketing Strategies with Predictive Insights 

AI digital twins have the proven ability to transform customer engagement into greater brand loyalty. But there’s more. Once you’ve dealt with the same customer repeatedly and over time, AI detects patterns in their behavior that can be extrapolated not only to that specific customer but all of your current and future ones as well. Here are some of the greatest marketing benefits of using predictive AI:  

Personalization 

AI examines what types of experiences and deals appeal to specific customer segments and provides recommendations based on them, down to the individual level. This can include customized video sales letters, suggestions about related products to online customers, and even personal messaging such as birthday and holiday offers. 

Marketing Campaign Design

When should you launch a campaign? With what messaging? On what channels? Based on the analysis of previous wins and failures, predictive AI can tell you how to organize marketing campaigns with the greatest chance of success. 

Trend Analysis

Your company might sell thousands of products across the globe. Predictive AI can look at the big picture and tell you what drives demand. Furthermore, AI factors in related trends such as industry, political, and economic events that help you get a comprehensive understanding of what lies ahead. A related benefit in this case is that once you know where to focus your resources, you run a more efficient operation.   

Product Development

On the opposite end of the spectrum, AI can recognize areas of improvement for your products based on individual orders. It gathers customer complaints, examines demand levels for certain features, and looks for patterns among How-To Videos and FAQs to determine where customers face difficulties. 

Customer Retention

We’ve discussed customer retention as a result of good service. But what happens if the client stops calling? Or perhaps they are ordering less often or complaining more? AI can search for familiar signs that hint if a customer might be considering ending your relationship. Then, your company can approach them with specific messaging, offers, and direct personal contacts as a way to re-engage. 

Challenges in Adopting AI Digital Twins

Just as we can think of AI digital twins as having certain aspects, such as the presentation of the twin and the technology behind it, there are a few issues to think about when considering implementing these capabilities. 

Firstly, the quality of the digital twin is paramount. The best technologies allow you to easily convert an image or video of an individual into a personal avatar. These technologies use the facial expressions and movements of the person as a basis for the behavior of the digital twin. The top platforms also supply an easy method for choosing the twin’s use case for marketing, sales, or customer service. 

Secondly, integrating an AI digital twin solution with advanced analytical functionality depends on the abilities of the supporting artificial intelligence platform. For example, there are a variety of predictive analytics tools, and you’ll need to find one that performs the functions that you want. Remember that we are in the early days of AI, and it is sometimes the case that customized functions require on-site programming by a trained member of your team or a consultant. 

And don’t forget that, through customer interactions, you will run into data privacy concerns. Regulations like GDPR are complicated and often require training for your whole team. Don’t skip obeying these rules – an error might compromise your reputation, no matter how friendly and engaging your AI digital twins are.