Top 4 Benefits of Video Templates for Faster, Better, and Scalable Content Creation

Video templates are a major time-saver and sometimes, even a life-saver. Let’s put it this way – when you are drowning in work, you’ll come to love video templates as a way to avoid reinventing the wheel. Sometimes you might even discover new ideas and inspiration from the wide range of video templates that high-quality providers have put out there. Today, more than ever, AI video templates are achieving ever greater results by combining lifelike virtual presenters with simple-to-use functionality and extensive creative options. 

The Basics of Video Templates

Video templates are a tool for presenting videos within a premade setting. All professional videos have certain elements, such as text, transition style, music, and effects. Templates are provided to you with all of these elements ready – you just need to upload your video to the video generator platform. Of course, any decent platform will also offer video editing templates to arrange the video and change the elements as you see fit.  

Are Video Templates the Next Big Thing?

We use templates every day and all the time. Text documents, PowerPoint presentations, and even Excel spreadsheets come with standard settings that many of us seldom change or even think about. 

Video is headed in the same direction. With the popularity of social media, video today is what images were yesterday – universally used in recreational and business applications. Mobile phones and increased bandwidth allow us to both record and watch videos essentially anywhere. In turn, businesses are using more video content than ever, with the enterprise video market expected to increase in value from 23.8 billion USD in 2024 to 35.8 billion USD in 2029. 

Plus, there’s a new player in the game. Video generation technology based on artificial intelligence creates demand for AI video templates. Now, you can automate more than the visual elements of a business video; you can make the entire production through an online platform. Imagine turning an Excel spreadsheet into a video! With the newest technologies, it’s all possible–and not that hard to do.  

Top 4 Benefits of Using Video Templates

The challenge now for businesses is to turn all that video content into something that looks professional and delivers effective messaging. Through video template software, organizations can enjoy a wide range of advantages. 

1. Time Savings

The main reason for turning to templates is to save time. If you’ve ever worked on a video without a template, you’re familiar with how many choices you need to make about everything from rendering quality to aspect ratio. A template will usually start you off with settings that match the average user’s needs, as the technology supplier knows from experience what works. Plus, once you’ve decided on the settings that meet your requirements, all you need to do is work with the same template for every video from that point on. 

However, there needs to be room for adaptation. In that spirit, video template tools enable a quick and intuitive process for selecting many customization options. This includes important elements of appearance like font style and size or technical issues such as media type (i.e., optimization for mobile phone or web).  

2. Customization

This function becomes even more essential when you think about branding. Every company has a certain “look” that should be transferred to your video template; otherwise, viewers will not mentally associate it with your brand. The better template tools contain all the customization options you need, so you don’t waste time searching for an equivalent look. If your brand’s primary color is amaranth, then the template tool should have that option ready to be chosen. Similarly, inserting logos, CTAs, chyrons, etc., is exhausting when you need to do it for every new video, but templates require you to set such things up only once.  

3. Scalability

When we talk about video scalability, we mean two things (or even three). First, video templates can be set to accommodate certain platforms, making them easily scalable (because one basic production can be used for various media). Each time you post a video, all the template requires is a click for format optimization. Some creators even save, for example, YouTube templates or website templates to avoid figuring out the requirements for every platform and/or forgetting to choose the proper settings. 

Secondly, scalability also refers to repurposing material. A common strategy is to create an extensive video that covers many points and then edit it to serve different goals. Examples include:

• Video intro templates may use personalized videos (for example, featuring the client’s name spoken by the actors or a digital human) but then continue with general purpose content.
• Promo video templates composed of exciting music, fast transitions, and dramatic texts meant to generate interest can be created simply by a template function that chooses random scenes from a longer video.
• Templates that focus on a certain part of a longer video. For example, if you create a full video about the whys and hows of a product, you can use templates to separate it into an explainer video, a how-to video, and a product video.  

Finally, we can also think of templates to scale up your team’s abilities. The popular tools in this category are super simple so most of the people in your group who planned and recorded a video can probably finalize its production by using a template. This has many advantages, including avoiding broken telephone problems. How often does a video producer give you a final copy without connection to your original marketing goal? With templates, this is no longer a worry.  

4. Quality

A good template will set you up for success. Unless you have a video production background, you might have no idea how to go about delivering a professional-looking result. Similarly, with all of the templates supplied by technology providers, there’s a chance that one of them will look much better than anything you could have come up with on your own. Templates also let you make changes with just a few clicks so that you can correct whatever is needed efficiently without messing up something important. 

How to Choose the Right Video Templates for Your Business

Maybe someday, AI will tell you exactly which template is best for your goals and audience. Until then, it’s up to you. The good news is that you’ve almost certainly got a starting point already: your company’s current branding strategy. Hopefully, colors, fonts, language style, and even “brand personality” have been laid out. All you’ve got to do is adjust the template and script and act accordingly. 

Speaking of which, this task requires a flexible platform that allows you extensive customization. In a way, the real starting point for choosing the right video template is to select the correct video generation platform. 

Now, have you crossed the I’s and dotted the T’s? Don’t put your video out there until it’s been through an internal review. Internal stakeholders in marketing, product, sales, and other departments might have suggestions to improve your video template, and the same goes for content. (Thankfully, if you’re using an AI video platform, all you’ve got to do is upload edited text to make changes to the video itself.)  

Next step: show time. Once the video has been posted to your website and selected social media accounts, your job is to use the analytic functions they provide. Depending on the platform, you’ll be able to see how many people viewed the video (“engagement”) and if they converted by, for example, clicking the CTA in the video, among lots of other data. The final task is to improve your numbers by changing parts of the video to see if that makes a difference. For templates, consider slowing transitions or making fonts bigger so the audience finds captions easier to read. There are even theories about the best placement and style of a CTA; fortunately, changing that in a template requires mere seconds. In summary, optimizing video templates is all about experimenting and testing features until you hit your best engagement and conversion levels.