How AI Personalized Video Campaigns Transform Email Marketing

If you’re concerned with your CTR (click-through rate), RPE (Revenue per email), or ROI (Return on investment), you should read this article and take notes. Do you want to impress your bosses with increased market exposure and email stats that jump off the page? Bottom line. “Personalized Video Campaigns”.

Ordinary email marketing campaigns are a thing of the past. No one wants to read those outdated and lifeless emails with “just checking in to tell you about…” or “wanted to update you on…” topics that don’t interest you or your business. Your time is precious more than any other work-related commodity. You should concentrate exclusively on the key issues that impact your brand’s success..

Personalized email campaigns have existed for over a decade, and we’ve all gotten used to skipping them altogether. The goals have not changed. We all want the same thing: to engage our potential customers, gain exposure, get people to notice our products and services, and make a killer sale. 

What factors are driving successful sales in today’s online marketplace? Personalized Video! It is quick, engaging, fosters connections, and can be enjoyable. Video marketing is great, and it has all the benefits of conveying your message. Traditionally, the only downside to a personalized video email marketing campaign is the price and the excessive time it consumes to create a good video campaign. AI (artificial intelligence), is taking over and revolutionizing this process.

What is an AI Personalized Video Campaign?

It’s all about individuality. When someone approaches you, you want to feel special; you want their approach to feel personal. And that’s where personalized video campaigns excel. AI-personalized videos are a marketing strategy that leverages artificial intelligence to create customized video content tailored to individual viewers without the price tag or the hassle of video production labor. 

Personalized video marketing campaigns analyze data such as viewer preferences, demographics, behavior, and past interactions to generate videos that resonate on a personal level. You can easily create a personalized video message that includes names, locations, product information, brand recognition, and more to help strengthen connections with your audience. These personalized video productions are already exhibiting incredible marketing metric results. Enhanced engagements, boosting conversions, and superior customer experience – AI-powered personalized video is a game-changer.

AI analytics collect customer data from social media, demographic data, website interaction, and behavior preferences. With this data, a customized video is tailored to fit the intended viewer’s needs. Data has shown that personalized videos can cause casual viewers to become devoted customers.

What are the benefits of AI personalized video marketing?

The worst thing that can happen to you while creating a web campaign or email marketing is detachment. You always want your viewers to be engaged; you want to have an opinion about your message, and traditional email campaigns just don’t generate that kind of engagement. Interactivity is key, and personalization is the only way to create it. Stats have shown that 76% of viewers will likely purchase that personal touch.

So, what are the benefits of AI personalized videos?

Increased Retention Levels

Videos grab attention, and tailored videos aligning with the viewer’s interests make a difference. This level of personalization enhances engagement metrics such as overall time spent on content greater reactions, comments, and shares. Uniquely designed content is more appealing to viewers.

Elevated Customer Experience

By incorporating elements like the viewer’s name, past interactions, and specific customer needs, each customer receives a unique experience that enhances their satisfaction. These personal-touch videos create a sense of connection and foster loyalty. Customers genuinely feel better understood and valued. Personalized AI-driven videos ensure a memorable and impactful customer journey.

This kind of personalized messaging is the new norm. It’s what your customers expect to receive from you. 

Boosted Conversion Outcomes

It’s just simple logic. Viewers will naturally gravitate towards tailored video content, resulting in higher conversion rates. These videos create compelling calls to action by addressing specific needs and speaking directly to the viewer through AI-generated presenters. This personal approach builds trust and generates significantly larger conversion performances.

Optimized Cost-Effectiveness

Say goodbye to those expensive marketing videos. Big-budget videos are a thing of the past. Personalized AI videos are low-cost and fast, create incredible traction, and can be tailored to any of your clients’ needs. AI is all about automation and scale. Instead of manually crafting unique videos for each recipient, AI streamlines the process, saving time and costs.

Strengthened Brand Connections

Whether it’s a personalized thank-you message, a product recommendation, or a tailored onboarding guide, AI-generated videos create an emotional connection. This personalized approach helps brands stand out, strengthens relationships, and encourages long-term customer engagement.

Deeper Data Insights

If you’re in the web business, you know it’s all about optimization. If you’re connecting with viewers, building a brand, and ultimately trying to make that sale, you must crunch that data and optimize. Collecting individual behavioral preferences, social media data, and other important web data provides valuable information that can help refine and optimize marketing strategies. Tracking click-through rates, engagement levels, and other preferences is a continuous customization cycle. It helps you gain a clearer understanding of who your customers are and what they need. AI analytics further enhance these insights to augment future campaigns.

How does AI personalized video work?

Video production used to be a costly and time-consuming effort. You needed to hire a production crew, plan the content perfectly (because you only get one chance to get it right), create scripts and storyboards, hire actors, pay for shooting locations, and other expenses. Luckily, those days are gone. AI has incredible tools to easily create videos and offers options to tailor and modify your content multiple times, inexpensively.

Personalization is all about talking directly to your customer, and what better way to do it than with a personalized AI presenter or avatar? Many platforms today offer an array of tools and services that help you create the right avatar for you.

Let’s explore what tools are out there right now to achieve great AI personalized videos. Ones that connect, engage, convert, and maintain a profound relationship.

Create your own or use an existing avatar

It’s all about customization. Most platforms offer you a choice to select one of their preexisting avatars or create your own. 

D-ID

You can choose the perfect emotion you want your avatar to exude when using D-ID’s Studio. Lively or natural, serious or surprised, the key factor is having the right voice and tone. D-ID’s Studio has hundreds of voices and can generate videos in almost 120.

Ultimately, the best way to personalize your video is to be personal, and that means having you or your manager or CEO be the presenter to speak directly to your viewer. D-ID Studio helps you do just that. You can upload a picture or a detailed video of your intended presenter and have D-ID’s AI algorithms learn, clone, and embed all the characteristics of that person to be ready to generate new videos at the push of a button. Once you have created your cloned avatar, insert a new script and have your avatar say anything you want.

From here, you can continue to customize and tailor each video to fit each client. You can change the video background, add on-screen text and captions, convert aspect ratios, and more.

Other platforms also leverage artificial intelligence to automate the personalization process, incorporating dynamic elements directly into videos.

Synthesia

Synthesia is an AI-powered video-creating tool that generates human-like avatar presenters. You choose the avatar you like, submit the text and language you’d like them to speak, and click the generate button. Synthesia allows you to modify the background template and add stock video and a custom soundtrack.

Veed.io

Veed is a user-friendly online video editing platform that makes video creation and editing quick and accessible. It provides tools like an intuitive editor, automatic subtitle generation, customizable templates, and filters. 

Vidnoz

Vidnoz is a video platform that streamlines communication and engagement through personalized video messaging. It allows users to easily create, share, and track video content. With personalization tools, recording, and detailed analytics, It integrates with CRMs and email platforms.

Colossyan

Colossyan is an AI video generator that provides diverse video creation options, including training and marketing content. It enables users to produce videos and share short clips. The platform simplifies the process, allowing you to create AI-powered videos quickly and efficiently.

That’s it; you are ready to explore D-ID’s Studio! Our video content is heading for the future.

Sign up for a free trial or contact our support team.

You are 5 minutes away from a whole new digital world.