AdAge: How AI-generated avatars are evolving into brand spokespeople

D-ID’s high-quality avatars and Marketing Suite have been featured in a recent AdAge article titled “How AI-generated avatars are evolving into brand spokespeople” by Asa Hiken. The article highlights how D-ID’s latest marketing solutions are enabling brands to create realistic, AI-generated avatars that act as digital spokespeople, offering unique, personalized and branded consumer interactions. These avatars, which can resemble real or fictional personas, are designed to enhance communication on platforms like brand websites and social media, allowing companies to connect with audiences at a scale previously unachievable with human talent.

D-ID’s CEO Gil Perry describes the potential for tailored experiences, emphasizing that each visitor can encounter a unique avatar. The article notes prominent brands like Pepsi and Warner Bros. as early adopters, using these avatars to create customized video content that can be adapted in real-time for maximum impact.

The technology behind D-ID’s avatars includes advanced features like lifelike lip-synching and natural-sounding inflections, making interactions more engaging. Avatars can pull from brand-specific data using retrieval-augmented generation (RAG), enabling them to relay relevant, up-to-date information. For example, one client developed an avatar focused on ESG (Environmental, Social, and Governance) topics, allowing users to learn more about the company’s sustainability initiatives directly on its website.

D-ID continues to refine its avatars to increase their realism and emotional appeal and views its avatars as a powerful tool for media optimization. By allowing brands like Pepsi to A/B test various messages and adjust avatars in real-time, these digital personas provide unprecedented flexibility and insight into consumer engagement. This adaptability allows brands to experiment and refine their approach to create more resonant, effective content. By shifting the focus from static campaigns to dynamically personalized interactions, D-ID’s avatars are helping brands leverage video content in new, impactful ways.

The article concludes that D-ID’s AI avatars, originally seen as support specialists, are now becoming dynamic brand representatives, transforming how companies connect with consumers through digital spokespeople.